Today’s consumer has more options than ever when choosing who to trust with the purchase and protection of their vehicles. Each dealerships success or failure is dependant on the type of experience their customers have, and the type of relationships their staff builds with them. Never has it been more important to design your processes and systems around serving others, going above and beyond expectations, and fostering symbiotic relationships that last generations. If we help enough people get what they want, we in turn shall have everything we need in life. Profit isn’t something that has to be chased, it can be attracted by the ideology and processes we embody and promote.